Addition of Brokers International’s annuity and wealth-planning expertise to fast-growing platform allows Integrity to bring more financial and retirement solutions to American seniors
DALLAS – March 23, 2021 – Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has entered into an agreement to acquire Brokers International, Ltd. As one of the oldest and most influential life insurance, annuity and wealth-planning organizations, Brokers International supports thousands of agents, agency partners and financial advisors who provide life insurance and retirement solutions to Americans. As part of the transaction, Mark Williams, President and CEO of Brokers International, will become a Managing Partner with Integrity. Financial terms of the transaction were not disclosed.
Brokers International founder, Roger McCarty, launched the company in 1983 and is recognized as an industry icon whose vision created the independent marketing organization (“IMO”) model that revolutionized insurance distribution and is now the industry standard. Today, Brokers International, headquartered in Des Moines, Iowa, offers agencies, agents and financial professionals a comprehensive and proprietary range of products and services, including compliance, marketing, IT and new business support. In 2021, Brokers International will place more than $3.5 billion in annual premium with 13,000 advisors serving hundreds of thousands of Americans. Also included in the transaction are Brokers International’s Registered Investment Advisor (RIA) and full-service broker-dealer platform, Brokers Financial, with more than $1 billion in assets under management.
“Brokers International has built one of the most well-respected brands in the insurance and annuity space and they do it with class,” said Bryan W. Adams, CEO and Co-Founder of Integrity Marketing Group. “At Integrity, we're already a market leader in life and health insurance distribution, and now with Brokers International’s large presence in the financial services, annuity and traditional life insurance markets we can now help Americans more fully plan for their retirement needs as well. It is a perfect example of the way Integrity is revolutionizing the industry through partnership and it shows we can accomplish more together than we do apart. I am thrilled to welcome Mark Williams and the entire Brokers International team to the Integrity family.”
“We see so much opportunity by combining the full suite of products and services we offer with Integrity’s reach in the life and health insurance markets — this allows us to provide a more holistic planning service to our agents and agencies,” explained Mark Williams, President and CEO of Brokers International. “Agencies are looking for an expanded product portfolio and Integrity’s vast footprint will allow us to help them diversify, while also giving our agencies stronger marketing programs, cutting-edge technology platforms and more back-office services. We can serve thousands more financial services professionals, which means we can in turn help hundreds of thousands more retirees. By combining Integrity’s resources with our legacy and growth trajectory, I know we’ll make a significant impact on shaping our industry’s future.”
“At Brokers Financial, we’ve experienced great growth, but the sky is the limit with Integrity as a partner,” explained Brian Aukes, President of Brokers Financial. “The vision that Integrity has for the wealth management side of our business aligns perfectly with our goals. Integrity’s broad resources ensure we will attain the results we’re striving for much faster and make it possible for us to help even more Americans prepare for retirement, a crucial time in their lives. Together, we’re on the path to make that shared vision a reality and I can’t wait to be part of it.”
Through this partnership, Brokers International enhances its ability to support its agency customers by utilizing Integrity’s vast and rapidly expanding array of products and services. The Integrity platform includes powerful resources such as product development, data analytics, research and development, and quoting and enrollment platforms. Partners also draw upon a comprehensive range of shared services such as IT, accounting, legal, human resources and a full-service marketing and advertising firm.
“As we considered what we needed in a partner who could help us grow yet retain our legacy, Integrity just felt like home,” shared Kelly Bennett, Chief Distribution Officer of Brokers International. “Having access to incredibly innovative tools, new partners and wider distribution only creates more opportunity for our agencies. We can pour more time and energy into supporting the agents, agencies, and financial advisors we serve because of the resources Integrity offers. It feels like the perfect fit for everyone.”
Partnering with Integrity also offers Brokers International employees the opportunity to gain meaningful company ownership through Integrity’s Employee Ownership plan.
“Having ownership in a company is the American dream, so we’re honored to now offer our employees a stake in our growth,” continued Mark Williams. “When I look back on my career of more than three decades in the financial services business, I’ve never been granted an opportunity to partner with such a successful firm that will make this type of impact on the future growth of our business.”
“Welcoming Brokers International to the Integrity family is an exciting day for all of us,” shared Integrity Chairman Steve Young. “Roger McCarty was a pioneer in the industry, innovating the way agencies worked together to accomplish more by uniting together. Integrity shares this same vision and I know Roger would be proud of what we are building and how we are shaping the industry to help more Americans than ever before with their insurance and retirement needs.
About Integrity Marketing Group
Integrity Marketing Group, headquartered in Dallas, Texas, is the leading independent distributor of life and health insurance products focused on meeting Americans wherever they are — in person, over the phone and online. Integrity is innovating insurance by developing cutting-edge technology designed to simplify and streamline the healthcare experience for everyone. In addition, Integrity develops exclusive products with insurance carrier partners and markets these products through its distribution network that includes other large insurance agencies throughout the country. Integrity’s almost 5,500 employees work with over 345,000 independent agents who service more than seven million clients annually. In 2021, Integrity expects to help insurance carriers place over $7 billion in new premium. For more information, visit www.integritymarketing.com.
About Brokers International
Since 1983, Brokers International has been family-owned and independently operated, serving the nation’s premier agencies and their financial professionals through marketing services and insurance and retirement products. Known as “The Original Agency Builder,” the Des Moines, Iowa-headquartered company provides a wide range of exclusive tools and resources designed to help financial services-focused agencies and professionals better serve their clients and grow their business. In 2020, Brokers International provided support to over 13,000 agents serving hundreds of thousands of Americans while placing over $3.5 billion in annual premium. For more information, visit www.biltd.com.