Ascot Racecourse today announces an exciting new five-year deal with Howden that will see the insurance broker become an Official Partner of the racecourse.
Howden is already a well-known name in the horse racing industry, arranging specialist equine insurance solutions for equestrian associations, racecourses, racehorse trainers, stud farms, riding schools and horse owners. The broker’s founder, David Howden, is also the founder and president of the Cornbury House Horse Trials.
The Partnership, which will run from 2021 to 2025, will offer Howden extensive branding across the racecourse on all Ascot racedays including the five days of Royal Ascot, with an elevated presence on the final day of Royal Ascot, Saturday 19th June this year.
In 2021 all 35 races at Royal Ascot will be live on terrestrial television through ITV Racing while the event will also be broadcast in nearly 200 countries around the world.
Following significant growth in recent years, Howden is cementing its position as the challenger broker that combines international scale with deep specialty insurance expertise.
As well as providing unique opportunities for Howden to engage with its various stakeholders, this Partnership will provide a platform from which to grow the brand’s awareness amongst key audiences across sport and entertainment industries.
Howden is part of leading specialist insurance group, Howden Group Holdings who, through its offices in 45 countries, handles over $11bn of insurance premium across a broad range of specialisms for businesses and individuals around the world.
Felicity Barnard, Commercial Director at Ascot Racecourse, said, “We are delighted to announce this Partnership with Howden and very excited to work together across our global network and on all our racedays throughout the year, including Royal Ascot.
“We would like to extend our thanks to the team at Howden for their long-term commitment to the racecourse and look forward to the wider benefits this will bring to British Racing as a whole. I’m confident this will be a long and happy partnership.”
David Howden, Founder of Howden, said, “We are thrilled to partner such a well-regarded global sporting brand that, like us, has a strong and proud British heritage coupled with an extensive international reach.
“Ascot presents a unique opportunity to invest in a sport we love, in an industry with which Howden has a rich history of working. This partnership will embed us further in the equine and wider sport and entertainment community enabling us to better understand and respond to the risk challenges it faces.
“We’re lining up a fantastic calendar of opportunities to engage our people, our clients and our partners – from formal race meetings to relaxed family days. We can’t wait to kick off the partnership with Royal Ascot next week.”